Legal
Grievance Policy
Last updated: 9 June 2026
This policy explains how to raise a grievance with Margifi about the processing of your personal data, who is responsible for resolving it, and how long it will take. It applies to registered Users of the Margifi platform and to Data Principals whose personal data Margifi processes on behalf of a Client. For general privacy information, see our Privacy Policy. For data-processing terms, see our Data Processing Agreement.
Purpose and Scope
Margifi maintains this Grievance Policy to comply with:
- DPDP Act 2023, Chapter V — Grievance Redressal rights of Data Principals
- IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, Rule 3(2)(d) — Grievance Officer appointment obligation
This policy covers two categories of persons:
- Registered Users — individuals with a Margifi dashboard account (founders, team members, agency staff). Users can raise grievances about how Margifi handles their own account data.
- Data Principals — end-customers of a Margifi Client whose personal data (specifically, hashed phone identifiers in the COD Intelligence network) Margifi processes as a Data Processor on behalf of the Client. Data Principals can raise grievances about the contact_network data handling described in our DPA and COD Intelligence pages.
Out of scope: Commercial disputes, billing questions, subscription cancellations, and feature requests are not handled through this grievance mechanism. For those, contact admin@margifi.com or refer to our Terms of Service for the dispute-resolution clause.
Grievance Officer
Margifi has appointed a Grievance Officer in accordance with the DPDP Act 2023 and IT Rules 2021. All grievances regarding personal data processing should be addressed to this officer.
You may contact the Grievance Officer by email at any time. Responses are sent only during working hours.
What You Can Raise
The following grievance categories are in scope:
- (a) DPDP Act 2023 data rights
You believe Margifi has not fulfilled your right to access, correction, erasure, or nomination under Chapter V of the DPDP Act 2023. - (b) Alleged data misuse or unauthorised disclosure
You have reason to believe your personal data was accessed, shared, or used in a manner not permitted by Margifi's Privacy Policy, DPA, or applicable law. - (c) Delayed or refused data rights request
Margifi did not respond to a data rights request within the statutory 30-day window, or refused your request without adequate reason. - (d) COD Intelligence / contact_network concerns
You have concerns about how Margifi has handled your hashed phone identifier in the cross-brand COD reliability network (COD Intelligence). See our COD Intelligence page and DPA for a full explanation of how this data is stored and used. - (e) Any other data-processing concern
Any matter relating to Margifi's processing of your personal data that you believe violates applicable Indian data protection law.
How to File a Grievance
- 1Send an email to the Grievance Officer
Email admin@margifi.com with the subject line: Grievance — [brief description of your concern].
Include: your full name · your registered email address (if a platform User) · a clear description of the grievance with relevant dates · the data right you are invoking, if applicable (access / correction / erasure / nomination) · any supporting evidence or correspondence. - 2Receive acknowledgement
Margifi will acknowledge receipt of your grievance within 2 working days.
- 3Investigation and response
Margifi will investigate your grievance and provide a substantive written response within 30 calendar days of the acknowledgement date.
- 4Resolution action
Where resolution requires correcting, erasing, or providing access to your data, Margifi will complete the action within the same 30-day window and confirm completion in writing.
Tip: The more specific your grievance email, the faster the investigation. Vague or incomplete submissions may require a follow-up query; the 30-day clock resumes from the date of your complete response.
Resolution Timelines
These timelines are aligned with DPDP Act 2023 §13(1).
| Milestone | Timeline |
|---|---|
| Acknowledgement of receipt | Within 2 working days of the grievance email being received |
| Substantive written response | Within 30 calendar days of acknowledgement |
| Data action completed (correction / erasure / access) | Within the same 30-day window |
Margifi will not extend the 30-day window except where:
- A court order or regulatory direction requires Margifi to withhold action; or
- A verified force-majeure event (documented in writing) prevents action within the window.
In either case, Margifi will notify you in writing of the extension, the reason, and the revised expected completion date — within the original 30-day period.
Escalation
If you are not satisfied with Margifi's response — or if 30 days have passed without a resolution — you may escalate as follows:
Reply to the original grievance thread citing your specific grounds of dissatisfaction. The Grievance Officer will review and respond within 10 working days.
You may approach the Data Protection Board of India under DPDP Act 2023 §13 to seek adjudication of your complaint. The DPBI is the statutory body established to adjudicate data-protection grievances in India. This escalation path applies once the DPBI is operational.
You may also submit a grievance via the Ministry of Electronics and Information Technology (MeitY) Centralised Public Grievance Redress and Monitoring System (CPGRAMS) at pgportal.gov.in.
Scope of Margifi's Resolution Authority
Margifi can correct, erase, or provide access to any personal data it directly stores and controls within its own processing environment.
Where your grievance relates to data that originates from a Connected Platform — for example, order data from Shopify, ad-account data from Meta, payment data from Razorpay, or delivery records from a courier partner — Margifi will:
- Confirm whether Margifi holds a copy of the relevant data and whether it remains in Margifi's systems; and
- Where the source data belongs exclusively to the Connected Platform, inform you of this and provide guidance on the relevant platform's own data rights or deletion process.
Margifi cannot correct, erase, or block access to data that it has never held and that resides solely in a third-party platform's infrastructure. Our obligation is limited to the data within our own processing environment.
Policy Review and Changes
This policy is reviewed at least once every 12 months.
If Margifi makes material changes — including appointing a new Grievance Officer or amending resolution timelines — registered Users will be notified by email at least 14 days before the change takes effect. The "Last updated" date at the top of this page will also be updated.
Continued use of the Margifi platform after the effective date of a revised policy constitutes your acceptance of the revised terms.
Contact for Other Matters
This grievance mechanism is for data-rights complaints only. For all other enquiries: