01
Which collection leaves margin after delivery and RTO?
For ethnic wear D2C
A collection can sell out. Did the margin come home?
For ethnic-wear brands balancing festive demand, catalogue ads and COD: connect the collection you sold with what was delivered and what it cost.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
Where are COD orders returning instead of arriving?
03
Does the next festive campaign deserve more spend?
See the economics behind each collection.
Product economics
From your catalogue to your cost picture.
Review product-level sales, ad spend and cost inputs. A catalogue bestseller deserves a second look when its delivered outcome tells a different story.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
Keep the festive rush in view.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
Read unresolved orders, RTO concentration and delivery exceptions together. Give your team a calling worklist while there is still a next action to take.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
The public pilot snapshot is from one anonymized ethnic-wear brand. Its historical outcome is not a category benchmark.
Inspect the dated pilot snapshot →Ethnic wear: questions before you start
Use product and campaign views to review the items and campaigns behind each collection. Comparisons depend on catalogue mapping, source coverage and your cost inputs.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your ethnic wear business with a week on your own data.