01
Which styles sell and still leave margin?
For fashion & apparel D2C
The next drop deserves a clearer profit picture.
For fashion brands moving between new drops, evergreen styles and catalogue campaigns: follow demand through delivery and into SKU economics.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
Are return outcomes changing the campaign story?
03
Where should the team focus its delivery follow-up?
Look beyond the bestseller list.
Product economics
From your catalogue to your cost picture.
Compare styles with the costs and delivery outcomes behind their sales. Read product-level ad spend and margin without mistaking them for a per-product ROAS figure.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
Keep returns in the review.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
A strong launch report can precede a wave of unresolved deliveries. Review the order cohort as outcomes settle, then use the worklist to follow up delivery exceptions.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
Delivery status does not establish why a customer returned a style. Use customer feedback alongside the reporting.
Check the data connections →Fashion & apparel: questions before you start
No. It shows product and delivery economics. Fit and quality reasons need customer feedback or a separate return-reason source.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your fashion & apparel business with a week on your own data.