About Margifi

The profit truth Indian D2C was missing.

Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.

It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.

Read the story ↓

The Founder Story

Built by someone who ate the RTO losses first.

I'm Dwarkesh Savaliya. I run Scalento — a holding company for ethnic wear D2C brands in India. COD-heavy, Meta-dependent, RTO-bleeding. The same profile as most Indian D2C founders reading this.

For years, Meta told me my ROAS was great. 3x. 4x. I'd scale spend and the bank balance wouldn't move. The orders came in. A third of them came back. The margin I thought I was making was fiction — the delivered net looked nothing like the reported number.

I couldn't find a tool that told me the truth. Every analytics product I tried stopped at the conversion event. None of them knew what actually got delivered. None of them showed me net margin after RTO, after shipping, after ad GST — SKU by SKU, campaign by campaign.

So I built Margifi.

I also run Bizgrowth Ninja — a performance marketing and IT agency — which means I've seen the same RTO-eating-margin problem across dozens of Indian D2C brands. Margifi started there: real brands, real spend, real RTO. Not a whiteboard product.

That's the distribution too. Scalento brands and Bizgrowth Ninja clients were the first to use it — warm, zero-CAC, genuine. Every feature we've shipped came from a real founder saying "I need to see this number."

"I couldn't find a tool that told me the truth. So I built it."

— Dwarkesh Savaliya, Founder, Margifi

Founder at Scalento & Bizgrowth Ninja

What Margifi Is

The profit intelligence layer. Not just another analytics dashboard.

Most analytics tools show you order ROAS. Order ROAS is a lie — it doesn't know what was delivered, what was returned, or what it cost to ship and recover. Margifi does.

Real ROAS. After every RTO.

Order ROAS ≠ delivered ROAS. Margifi calculates it from actual courier outcomes — what got delivered, what came back, what the net margin was. Meta never shows you this. We do.

Profit decisions, SKU by SKU.

Which product is making money after RTO? Which campaign is profitable after delivery cost and ad GST? Not impressions. Not clicks. Delivered margin — the number that moves your bank balance.

A cross-brand COD reliability layer.

COD Intelligence builds a delivery-history network across brands. Know a customer's COD track record before you ship. Confirm high-value orders. Cut fake-order RTO at the source. The network compounds with every brand that joins.

Engage — WhatsApp Inbox, Broadcasts, and COD confirmation flows — is available with the Full tier (₹7,999/month). It ties the last click before the order — the WhatsApp message that drove it — to delivered, paid revenue and net margin.

How We Work

Owner-operated. Direct. No nonsense.

Margifi is not a VC-funded company with 40 sales reps and a 90-day onboarding process. It's owner-operated — which means when you sign up for Core at ₹3,999/month, you're dealing directly, not going into a support queue.

That also means we don't hide features behind enterprise plans that require a call to unlock. Reporting (₹999) and Core (₹3,999) are self-serve. Sign up, connect Shopify and Meta, start seeing delivered profit. No demo required.

For Full (₹7,999) — which includes Engage and the WhatsApp layer — we do a setup call. Not because we're gatekeeping, but because the WhatsApp infrastructure needs a 30-minute walkthrough to get right.

Self-serve Reporting & Core

Quarterly & annual billing only — no monthly

Direct support from the founder's team

No enterprise sales queue

All pricing in INR

Who We Serve

Built for Indian Shopify D2C. Starting with the brands we know.

Margifi's first brands are the ones closest to us — Scalento's ethnic wear labels and Bizgrowth Ninja's retainer portfolio. COD-heavy, ₹2L+ monthly Meta spend, RTO rates that would make a finance team wince.

That's the profile we optimise for: Indian Shopify D2C founders spending real money on Meta, selling to India, dealing with real RTO. Not US e-commerce. Not B2B SaaS. Not low-COD categories where margin math is easy.

If you're an agency managing multiple D2C brands and want a data layer across your portfolio, the partner program is where to start. We built the agency workflow — multi-brand overview, per-brand drill-down — because that's what Bizgrowth Ninja needed.

See the partner program →

COD-heavy D2C — the hardest margin math in Indian e-commerce

₹2L+ monthly Meta spend — where RTO really starts to hurt

Shopify + Meta + delivery data — one connected view

What We Believe

Three things we won't compromise on.

Profit truth over vanity ROAS.

Order ROAS is marketing. Delivered net margin is reality. Every product decision at Margifi starts with: does this help a founder see the truth faster?

Honest about the data.

Where the courier layer is live, we show delivered numbers. Where it isn't, we label it estimated. We don't inflate precision to win a sale and lose a client in 60 days. Confidence without over-claiming.

Founder pricing. In rupees.

₹999 to see the picture. ₹3,999 to act on it. ₹7,999 for the full stack. Quarterly and annual only — because monthly billing is a commitment mismatch for a tool that compounds over time.

Start seeing your real profit.

No sales call required. Self-serve Reporting and Core start today.

Start Free TrialReporting ₹999 · Core ₹3,999 Book a DemoFull tier ₹7,999 — includes Engage

Quarterly and annual billing only. No long-term contracts — cancel at renewal.