About Margifi
Profit truth, built from the inside.
We lived the gap between an order placed and money earned. Margifi exists to make that gap visible to every Indian D2C founder.
The founder’s story
A problem we ran into ourselves.
Dwarkesh runs Scalento, a holding company of D2C ethnic-wear brands, and Bizgrowth Ninja, a performance-marketing agency. Both work with Meta spend, Shopify orders and cash on delivery.
The pattern was familiar: an ad dashboard reported healthy ROAS, the team scaled the campaign, and then COD orders came back as RTO. Order revenue looked promising. The delivery outcome told a different story.
We built Margifi for our own brands first: a place to reconcile spend and orders with what the courier confirmed, then understand the margin left after returns and costs.
“I couldn’t find a tool that told me the truth about my own brands. So I built the one that does — and I run my own money on it.”Dwarkesh Savaliya, founder
The principles behind the product.
Follow the delivery outcome
A placed order is the beginning of the story. We join spend, orders and courier outcomes so you can see what survived delivery and returns.
Show what is known
Confirmed outcomes and estimates have different jobs. We label projections and keep pending data visible instead of treating it as delivered profit.
Keep it accessible
Insights costs ₹2,999/month or ₹29,999/year, GST included. One plan, priced in rupees, with a one-week free trial. Agency and multi-brand needs can be discussed with us.
Built for decisions you make with your own money.
Connect your brand and see the delivery outcomes behind your ROAS. One week free; first charge after the trial.