Everyone reads real data.
Decisions come from courier truth, SKU margin numbers, and RTO cost — not from gut feel. If the data is uncertain, we say estimated. If it's confirmed, we say delivered. That honesty runs through everything we do.
Owner-operatedIndian D2CShopify + Meta + Courier data
We're small.
The work is real.
Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
We're a lean team solving a real problem: Indian D2C founders scaling on order ROAS numbers that don't account for RTO. We build the tool that shows them the truth.
How We WorkHOW WE WORK
Three things that are actually true about working here.
No "world-class team" filler. Just the operating reality.
Small surface. Fast feedback.
You'll ship something and see it used by real D2C founders within days. No approval queue. No sprint-planning ceremony. If it ships, it's because someone built it and it works. If it doesn't, we fix it and move on.
Owner-operated means everyone talks to users.
No account manager between you and the founder using Margifi. You'll read support messages, talk to brands directly, and understand the gap between what they ask for and what they actually need. That context shapes what gets built.
THE PRODUCT
Profit truth for Indian D2C — this is what we build.
Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Insights
Delivered profit, not order ROAS.
Meta spend, Shopify orders, and courier delivery data combined into one number — real net margin after every RTO, for every campaign and SKU.
Engage
WhatsApp that knows which message drove a delivered, paid order.
COD confirmation flows, RTO recovery, and attribution all the way to delivered revenue — not just clicks.
COD Intelligence
A cross-brand COD reliability network.
Know a customer's delivery history before you ship. Reduces RTO at the network level, not just per-brand.
WHO FITS
This work suits a certain kind of person.
You understand Indian D2C, or you want to.
COD is not an edge case here — it's the main case. RTO, NDR, pincode-level COD rules, courier logic. If you've been close to a D2C brand or a D2C agency in India, you already speak the language.
You reach for data before forming an opinion.
And you're honest when the data is incomplete. You know the difference between delivered and estimated, and you won't hide that distinction in a dashboard to make a number look cleaner.
You write like a person, not a consultant.
Short sentences. Plain words. No jargon borrowed from enterprise SaaS pitch decks. The founders using Margifi don't have time for slides — and neither do we.
You ship before it's perfect.
You'd rather put something real in front of users and learn from it than wait for a spec to be finalized. You're not reckless — you're practical. The best way to know if something works is to ship it.
OPEN ROLES
No formal roles listed right now.
We hire when the right person shows up — not when a headcount slot opens on a calendar. That means we're not always posting, but we're always open.
What we're generally looking for as Margifi grows:
Product-minded engineers
Fullstack comfort with Next.js, Supabase, Postgres, and Vercel. You're at home writing data pipelines and courier API integrations, not just frontend components.
Data engineers
You care about what happens between "order placed" and "delivered and paid." The courier truth layer is where the hard problems are — RTO attribution, NDR state machines, delivered vs estimated margin.
D2C operators on the product side
You've run or closely supported Indian D2C brands, and you want to shape what Margifi surfaces and recommends. Your instinct for what a founder actually needs is sharper than any PRD.
If any of this fits, reach out.
Tell us:
- Your background in one paragraph, in plain language.
- One thing you'd change about how Indian D2C brands currently read profitability.
- How to reach you.
No CV required to start a conversation. Or use the contact form.
Margifi is live and working.
If you're a D2C founder who wants profit truth — or a builder who wants to work on it — here's where to start.