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Home›Cookie Policy

Last updated: 9 June 2026

Cookie Policy

This page explains what cookies Margifi uses, why, and how you can control them. We keep it short: there are two categories — strictly necessary cookies that keep the platform running, and analytics cookies (PostHog) that help us improve the product. We do not use advertising, retargeting, or cross-site tracking cookies.

Questions about this policy? Email admin@margifi.com

Contents
  1. What are cookies?
  2. Categories of cookies we use
  3. Cookies we do not use
  4. How to control cookies
  5. Third-party tools
  6. Changes to this policy
  7. Contact

1. What are cookies?

Cookies are small text files placed on your computer, mobile device, or browser by a website or web application when you visit it. Cookies are widely used to make websites work effectively, to improve user experience, and to provide reporting information to website operators.

Margifi also uses similar technologies including:

  • Local storage — browser-based storage used to retain session preferences and dashboard configuration settings between visits.
  • Session storage — temporary, in-session storage cleared when the browser tab is closed, used for navigation state.
  • Pixel trackers / event scripts — JavaScript-based event collection used by PostHog to track user interactions with the Dashboard.

The term "cookies" in this policy refers collectively to cookies, local storage, session storage, and event-tracking scripts unless otherwise specified.

2. Categories of cookies we use

Margifi uses two categories of cookies.

Strictly NecessaryCategory 1

These cookies are essential to the operation of the Margifi Dashboard and cannot be disabled. Without them, the Service cannot function. They do not collect information for marketing or tracking purposes.

⚠You cannot opt out of strictly necessary cookies. Disabling these cookies via your browser settings will prevent you from logging in or using the Margifi Dashboard.
Cookie namePurposeDurationSet by
__sessionClerk authentication session token. Identifies the authenticated user and maintains their login session across page refreshes.Session (expires on logout or session timeout)Clerk (margifi.com)
__client_uatClerk client update token. Used by Clerk to synchronise authentication state across browser tabs and detect session changes.SessionClerk (margifi.com)
__clerk_db_jwtClerk database-level JWT used for server-side authentication verification.SessionClerk (margifi.com)
margifi_session_prefStores the user's Dashboard layout and navigation preferences (e.g., last-visited view, collapsed sidebar state). Not used for tracking.30 daysMargifi (margifi.com)
cf_clearanceCloudflare bot mitigation token. Confirms the user has passed Cloudflare's browser integrity check, enabling access to Margifi's servers.30 daysCloudflare (margifi.com)
__cf_bmCloudflare bot management cookie. Differentiates between human visitors and automated bots to protect the platform from abuse.30 minutesCloudflare (margifi.com)
AnalyticsCategory 2

These cookies are used to understand how users interact with the Margifi Platform so that Margifi can improve the product experience. They do not collect personal data in identifiable form, and the data collected is used solely for internal product improvement — not for advertising.

ℹYou may opt out of analytics cookies. See Section 4 for how.
Cookie namePurposeDurationSet by
ph_[token]_posthogPostHog analytics identity cookie. Assigns an anonymous identifier to track a user's sessions and feature interactions across visits to the Dashboard, enabling Margifi to understand which features are used, where users drop off, and how navigation flows.1 yearPostHog (via margifi.com)
ph_[token]_posthog_sesPostHog session cookie. Tracks a single continuous session within the Dashboard for session-level analytics such as session duration and page view sequences.30 minutes (session-based)PostHog (via margifi.com)
Session recordings: PostHog may also capture session recordings (screen replays of user interactions within the Dashboard) to assist Margifi in identifying usability issues. Session recordings are anonymised and are not shared with third parties. Recorded sessions do not capture passwords, payment information, or API credentials.

3. Cookies we do not use

Margifi does not use:

  • Advertising or targeting cookies — no cookies for retargeting users via Meta, Google, or any ad network.
  • Third-party social media cookies — no Facebook Pixel, LinkedIn Insight Tag, TikTok Pixel, or equivalent.
  • Cross-site tracking cookies — no cookies designed to track users across websites other than the Margifi Platform itself.
  • Affiliate tracking cookies.

4. How to control cookies

4.1 Browser settings

You can control and delete cookies through your browser settings. Most modern browsers allow you to:

  • View cookies currently stored and delete individual cookies
  • Block all cookies from specific websites
  • Block all third-party cookies
  • Set preferences to be notified when a cookie is set

Instructions for common browsers:

  • Google Chrome Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox Settings → Privacy & Security → Cookies and Site Data
  • Safari (macOS) Preferences → Privacy → Manage Website Data
  • Microsoft Edge Settings → Cookies and site permissions → Cookies and site data
  • Safari (iOS) Settings → Safari → Privacy & Security

Please note: disabling strictly necessary cookies (Category 1) will prevent you from accessing the Margifi Dashboard.

4.2 Opting out of PostHog analytics

If you wish to opt out of PostHog analytics tracking while continuing to use the Margifi Dashboard, you have three options:

a
Email requestContact Margifi at admin@margifi.com and request that your user account be excluded from analytics tracking. Margifi will apply the PostHog opt-out flag to your user profile within 5 business days.
b
Do Not Track browser signal

Margifi's analytics do not currently respond to the DNT signal; please use option (a) or (c) to opt out.

c
PostHog's own opt-out mechanismPostHog provides an opt-out at posthog.com/privacy.

5. Third-party tools

The following third-party services set cookies or equivalent tracking technologies on the Margifi Platform. Each has its own privacy policy governing how it uses data.

Third partyCategoryPrivacy policy
ClerkStrictly Necessaryclerk.com/privacy
CloudflareStrictly Necessarycloudflare.com/privacypolicy
PostHogAnalyticsposthog.com/privacy

6. Changes to this policy

6.1  Margifi may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes in our product. When material changes are made, Margifi will notify users via a notice on the Dashboard or by email.

6.2  The effective date at the top of this policy indicates when it was last revised.

6.3  The most current version of this Cookie Policy is always available at:

https://margifi.com/cookie-policy

7. Contact

Email

admin@margifi.com

Address

Margifi Limited, Ground Floor, WeWork Forum, DLF Cyber City, DLF Phase 3, Sector 24, Gurugram, Haryana 122002, India

Questions about this policy? Contact us at admin@margifi.com · Privacy Policy · Terms of Service
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The profit intelligence layer for Indian D2C — real delivered ROAS and net margin after every RTO, plus what to do about it.

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