COD intelligence

Cash on delivery. Clarity before the next decision.

Follow COD orders beyond the checkout. See delivery exceptions, understand where RTO concentrates and bring its costs into the margin conversation.

The COD journey: Order placed → Follow-up → DeliveredAn illustrated workflow connecting your store, delivery outcomes and the margin left behind.Order placedYour sourceFollow-upDeliveredThe COD journeyOne connected view
Workflow illustration · no customer results shown

Find the pattern. Choose the next step.

RTO concentration

Review delivery outcomes by region and pincode. Compare enough resolved orders before deciding that a pattern matters.

A calling worklist

See NDR and out-for-delivery orders your team can follow up. Record what the customer told you and the action taken.

Costs in context

Read RTO alongside reverse shipping and restock inputs. Cost estimates depend on the values your team maintains.

The next call has a place to start.

The delivery follow-up screen brings the order, courier status and your team’s recorded outcome together.

Margifi / Delivery Follow-upSynthetic Demo Brand data
Actual product capture. Example data illustrates the workflow, not a customer outcome. View full image ↗

A repeatable delivery review.

  1. Read the courier status

    Start from the source’s reported outcome and attempt history. A delivery exception is a reason to investigate, not proof of what happened at the doorstep.

  2. Record your team’s follow-up

    Contact the customer where appropriate and log the outcome. Phone access is permission-gated and audited.

  3. Review outcomes and costs

    Check whether the order ultimately delivered or returned. Use the resolved cohort and cost inputs when reviewing profitability.

Know what the product tells you.

Source status + team outcome.

The courier reports delivery status. Your team records contact outcomes. Margifi keeps those roles distinct and does not decide whether a courier’s attempt was genuine.

A reporting and follow-up workflow.

Checkout risk scoring and automatic COD blocking are planned capabilities. They are not part of the live workflow described here.

See what is live and planned →

Follow the order all the way through.

Explore COD intelligence as part of the Insights plan.