01
Which models leave margin after delivery?
For footwear D2C
Follow every pair past the order confirmation.
For footwear brands managing styles, sizes and COD deliveries: bring product costs, ad spend and delivery outcomes into the same review.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
Is RTO concentrated in particular delivery lanes?
03
Which orders need the team’s next call?
A bestselling model needs a cost picture.
Product economics
From your catalogue to your cost picture.
Review the economics of the products in your catalogue. Compare delivered outcomes and entered costs before reading sales volume as profit.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
A delivery exception deserves context.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
Read the courier status and contact history, then record your team’s outcome. Review regional RTO patterns with enough resolved orders to make the comparison useful.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
Margifi does not infer fit, width or size-related return reasons from a courier scan.
Check the data connections →Footwear: questions before you start
No. A delivery scan cannot establish fit. Use the product economics view alongside customer feedback and your return-reason records.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your footwear business with a week on your own data.