For wellness & supplements D2C

Build a healthier business with a clearer margin view.

For wellness brands selling supplements and daily essentials: connect spend, product economics and delivery outcomes before reading growth as profit.

Category workflow examples. Your own data determines the result.

Your wellness range: Daily essentials → Starter packs → Refill packsAn illustrated workflow connecting your store, delivery outcomes and the margin left behind.Daily essentialsYour catalogueStarter packsRefill packsYour wellness rangeOne connected view
Workflow illustration · no customer results shown

Three questions worth bringing together.

01

Which catalogue items leave contribution after costs?

02

Where is delivery falling behind order demand?

03

Which cost assumptions need updating?

Understand the economics of the pack.

Product economics

From your catalogue to your cost picture.

Review product costs and delivered outcomes for the SKUs you sell. Keep the input cost of new pack sizes current so the margin view remains useful.

  • Maintain product and shipping cost inputs.
  • Check delivery coverage and catalogue mapping.
  • Compare a consistent reporting period.
Explore Product Profit →
Margifi / Product ProfitSynthetic Demo Brand data
Product Profit: actual Margifi interface with synthetic demo data
Actual product capture. Example data illustrates the workflow, not a customer outcome. View full image ↗

Follow the order, then review the cohort.

Margifi / Delivery Follow-upSynthetic Demo Brand data
Actual product capture. Example data illustrates the workflow, not a customer outcome. View full image ↗
Delivery outcomes

The courier status and the team’s next step.

Separate delivered and unresolved orders. Investigate delivery exceptions with your team and compare regions using resolved outcomes.

Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.

Explore COD intelligence →

Keep the boundaries visible.

What to keep alongside the report

Expiry, batch traceability and supplement compliance are outside this reporting workflow.

Check the data connections →

Wellness & supplements: questions before you start

No. It does not ingest batch or expiry fields for those workflows. Continue using your operational inventory and compliance systems.

Explore another category

Your products. Your orders. Your clearer picture.

Explore how Insights fits your wellness & supplements business with a week on your own data.