Revenue & Orders
Shopify
Orders, line items, SKUs, fulfillment events and landing-page UTMs. One-click OAuth, 50-day backfill — plus a labeled (estimated) fulfillment fallback when no courier is connected.
The Connected StackYour whole stack.
Your whole stack.
One profit model.
Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Connects with
Connected Stack
Every tool your store already runs on.
Meta, Google, Shopify, Razorpay, couriers, native WhatsApp, AI — wired together so Margifi sees your full profit picture, not just order totals.
Connected now
Ad Intelligence
Meta Ads
Ad spend, campaign data, ROAS inputs — pulled hourly so your profit numbers are never stale.
ConnectedCross-Channel Spend
Google Ads
Search, Shopping and PMax spend and performance — so your blended ROAS counts every rupee, not just Meta.
ConnectedPer-SKU Results
Meta Catalogue + DPA
Joins your catalogue to Meta ad data for true per-SKU spend → results. The product-level profit view.
ConnectedPayments
Razorpay
Payment status and COD-vs-prepaid flags, delivered via webhook. Feeds COD-to-prepaid conversion tracking in Engage.
ConnectedCourier Truth
Delhivery
AWB status, delivery outcome, NDR reason codes, RTO flags. This is what turns order ROAS into delivered ROAS.
ConnectedMulti-Courier
Shiprocket
Delivery status across multiple courier partners, pincode serviceability, daily pull. Covers brands on the Shiprocket aggregator.
ConnectedTag Deploy
Google Tag Manager
Deploys capture tags and optional GA4 config with no theme edits — the install rail for clean attribution.
ConnectedChannel Cross-Check
Google Analytics 4
Source/medium cross-check for non-ad orders. A sanity layer — Shopify and courier data stay the profit truth.
ConnectedOrganic Search
Google Search Console
Organic queries, landing pages, impressions, clicks and position — your free-traffic view alongside paid.
ConnectedManual Inputs
Google Sheets / CSV
COGS, targets, benchmarks and manual ad spend — so net margin is true even before every source is wired up.
ConnectedAI Inference
OpenRouter
Powers anomaly detection with cause, profit forecasting and your daily WhatsApp brief. Model selection is handled internally.
ConnectedNative WhatsApp
Margifi Engage WhatsApp
Broadcasts, flows, inbox and delivery receipts on Margifi's own WhatsApp platform. No third-party WhatsApp tool to wire up, no separate account to manage.
Built-inComing soon — on the roadmap, committed
Store
WooCommerce
Orders, products and COD flags for non-Shopify D2C stores.
Coming soonAds
TikTok · Snapchat · Pinterest · Bing Ads
Emerging-channel spend, once Meta + Google are live.
Coming soonCatalogue
Google Merchant Center
Shopping / PMax per-product spend and results.
Coming soonTracking
Meta Pixel / CAPI
Server-side purchase match for sharper attribution.
Coming soonAnalytics
Microsoft Clarity
Heatmaps and session recordings (behavioural only).
Coming soonPayments
Paytm · Cashfree · PhonePe · Stripe
Alternate gateways beyond Razorpay.
Coming soonCourier
NimbusPost · iThink Logistics
Additional shipping aggregators.
Coming soonCourier
Bluedart · DTDC · Ecom Express + more
Direct-courier delivery truth, added as brands need them.
Coming soonEmail / SMS
Klaviyo · WebEngage · MoEngage · Mailchimp · Wigzo
Owned-channel revenue attribution.
Coming soonInventory / OMS
Unicommerce · EasyEcom · Vinculum · Browntape
Stock sync and true COGS.
Coming soonData Flows
Exactly what syncs — and what it produces.
No black boxes. Here is what Margifi pulls from each connector, at what cadence, and the profit signal it generates.
| Connector | Data in | Cadence | What it powers |
|---|---|---|---|
| Meta Ads | Ad spend, impressions, clicks, campaign / adset / ad IDs | Hourly | Campaign profit, delivered ROAS, blended CAC, scale / kill signals |
| Google Ads | Search / Shopping / PMax spend, impressions, clicks | Hourly | Cross-channel blended ROAS, true CAC across Meta + Google |
| Shopify | Orders, line items, SKUs, fulfillment events, landing_site UTM | Webhook + 30d backfill | Revenue layer, SKU margin, UTM-based attribution (no pixel, no iOS signal loss) |
| Razorpay | Payment status, transaction ID, COD vs prepaid flag | Webhook per event | Prepaid order confirmation, COD-to-prepaid lift tracking in Engage |
| Delhivery | AWB status, delivery outcome, NDR reason codes, RTO flag | Webhook + daily poll | Delivered ROAS, net margin after RTO, RTO cost per order, NDR attribution |
| Shiprocket | AWB status, courier assignment, pincode serviceability | Webhook + daily poll | Delivered ROAS for Shiprocket brands, multi-courier coverage, pincode COD rules |
| Margifi Engage (native WhatsApp) | Message delivery receipts, conversation state, inbound messages | Real-time | WhatsApp Engage flows, broadcast delivery confirmation, inbound reply routing — on Margifi's own platform |
| OpenRouter | AI inference (LLM calls, on-demand) | Per-event / scheduled | Anomaly-with-cause alerts, profit forecasting, daily brief text generation |
Data flows are pull-based unless noted as webhook. Margifi requests minimum required permissions only.
No pixel. No SDK. No iOS-14 loss.
Margifi uses Shopify's landing_site field for UTM attribution — campaign-level, adset-level, ad-level. You get click-to-delivered-order attribution without a tracking pixel or browser dependency.
Security & PrivacyYour data is yours.
Your data is yours.
Isolated, encrypted, protected.
Margifi runs per-brand data isolation. Your Shopify orders, Meta spend and delivery data are never mixed with another brand's numbers.
Per-brand isolation
Row-level security at the database layer. One brand's data cannot be accessed by another brand — not even accidentally.
Hashed identifiers
Customer phone numbers in COD Intelligence are hashed and encrypted before storage. No raw PII in the analytics layer.
Cloudflare edge
All traffic runs through Cloudflare. DDoS protection, bot filtering, and TLS 1.3 on every request.
DPDP-aware
Data handling follows the principles of India's Digital Personal Data Protection Act. Consent-gated where applicable.
Full data handling details: Privacy Policy · DPA
Quick Setup
Connected and live in under 5 minutes.
No engineers. No API keys to paste. OAuth for Shopify, authorize your Meta account, pick your couriers — Margifi starts pulling data immediately.
1
Connect Shopify
One-click OAuth. Margifi requests read-only access to your orders, products and fulfillments. Backfills 50 days of order history on connect.
2
Authorize Meta Ads
Connect your Meta ad account. Margifi pulls campaign spend, impressions and clicks — hourly. No pixel, no code on your store.
3
Select your couriers
Pick Delhivery, Shiprocket, or both. Margifi starts receiving delivery webhooks and polling AWB status. Delivered ROAS appears the same day your first order closes.
Time to first insight: same day. No credit card required for Reporting and Core trials.
Get Started
Start with the tier that fits.
Quarterly and annual plans only — no monthly rolling risk. All three tiers include the full connector stack.
Reporting
₹999 / quarter
Daily WhatsApp profit brief. ROAS + low-balance alerts.
- Daily WhatsApp brief with delivered ROAS and margin summary
- Low ad-balance and anomaly alerts
- Meta + Shopify connector included
No dashboard. No moat analytics. Built for brands that want the truth in their inbox before they open a laptop.
Core
₹3,999 / quarter
Full Insights dashboard. All integrations live.
- Full Insights dashboard — delivered ROAS, SKU margin, campaign profit, RTO attribution
- Meta, Shopify, Razorpay and courier connectors all live
- UTM attribution at campaign / adset / ad level
- COD Intelligence — COD reliability network included
Full
₹7,999 / quarter
Core + Engage. WhatsApp, COD intelligence, COD Intelligence.
- Everything in Core
- Margifi Engage — native WhatsApp broadcasts, flows, inbox (Margifi's own platform)
- COD confirmation flows, RTO recovery automation
- 1-month trial — talk to us first
Trial-gated. Book a demo so we can scope the WhatsApp setup with you.
All tiers connect to the same data stack. Upgrade or downgrade at any renewal.