The Problem
You manage 5 brands. You're running 5 ROAS lies.
Every brand on your roster has a Meta ROAS that looks fine. Then RTO hits — 25%, 35%, sometimes more on COD orders — and the delivered margin is nowhere near the reported number. Your client asks why the bank balance isn't moving. You open five dashboards and still can't give them a straight answer.
That's not a you problem. It's a data problem. Order ROAS stops at the conversion event. It doesn't know what got delivered, what came back, or what it cost to try to recover.
Every brand bleeding on RTO you can't see
Order ROAS ≠ delivered profit
No single view across your client roster