01
Which packs leave margin after acquisition costs?
For f&b & packaged food D2C
Demand is only the first ingredient.
For food and beverage brands selling pantry staples, discovery packs and repeat favourites: understand the costs and delivery outcomes behind each order.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
How many orders have a confirmed delivery outcome?
03
Where is the team spending time on follow-up?
Read the economics of what you ship.
Product economics
From your catalogue to your cost picture.
Maintain costs for the catalogue items your store sells. Compare product performance with delivered outcomes before treating order growth as contribution.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
Keep delivery in the daily review.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
Use the exception worklist and resolved delivery patterns to guide team follow-up. Keep the order-date window visible when comparing periods.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
Cold-chain condition, expiry, spoilage and batch tracking are not measured by Margifi.
Check the data connections →F&B & packaged food: questions before you start
No. Courier status does not measure temperature, freshness or expiry. Those controls stay with your logistics and inventory systems.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your f&b & packaged food business with a week on your own data.