Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Connects to Shopify and Meta in minutes. No tracking pixel. No code.
Indian D2C is scaling on a lie.
Your ad manager says ROAS 4x. Your bank balance disagrees. Order ROAS counts the sale the moment the click converts — before the COD order is confirmed, before the courier attempts delivery, before the RTO comes back to your warehouse. By the time the truth lands, the spend decision is already made.
RTO doesn't show up as a line item. It shows up as margin that quietly never arrived.
Four numbers Meta will never show you.
The four computations that only courier-confirmed delivery data makes possible. This is the wedge.
Delivered ROAS
ROAS on the orders that actually arrived and got paid — not the ones that clicked.
Meta never shows you this.SKU delivered margin
Net margin per SKU after returns, shipping and RTO. Find the bestseller that's quietly losing you money.
Meta never shows you this.Campaign profit
Profit per campaign, not vanity ROAS. Know which campaign funds the business and which one just burns it.
Meta never shows you this.RTO cost attribution
The rupee cost of every return, tied back to the exact ad that bought it. Stop paying to acquire orders that come straight back.
Meta never shows you this.Intelligence pointed at delivered profit — not vanity ROAS.
Margifi doesn't just show you the number. It tells you what changed, what's coming, and what it costs you to wait.
Anomaly, with the cause
Not just "ROAS dropped." Margifi names the campaign, the SKU and the RTO spike behind it.
Profit forecasting
Where your delivered margin is heading this month at the current spend and return rate.
₹/day cost of inaction
Every flagged leak carries a price tag, so you fix the one that's bleeding fastest first.
Everyone else stops at the click. We start at the doorstep.
Most analytics and checkout tools own the pre-purchase layer — attribution up to the order. That's a real, useful job, and the good ones do it well. But for COD-heavy Indian D2C, the order is the easy part. The money is decided after it: whether it gets confirmed, whether it gets delivered, whether it comes back.
Margifi owns the post-delivery COD truth — the layer where your actual margin lives. We reconcile Meta and Shopify against courier-confirmed delivery data, so every number you act on is the delivered one.
Built for the brands and agencies that live and die on COD.
D2C founders
COD-heavy brands — ethnic wear, fashion, beauty, wellness — spending ₹2L+/month on Meta and tired of ROAS that doesn't reach the bank. See real delivered profit, SKU by SKU.
Agencies & portfolios
Run every client brand from one portfolio view. Delivered ROAS and net margin per brand, side by side — so you report profit, not just spend.
The numbers that show up after delivery.
Aggregate results across onboarded Indian D2C brands. Your mileage depends on your products, pincodes and return profile.
Trusted by COD-heavy D2C brands across India.
Pick the truth you need.
Billed quarterly or annually. No monthly plans.
Stop scaling on order ROAS. Start scaling on delivered profit.
Connect Shopify and Meta, and see your real delivered ROAS and net margin after every RTO — plus what to do about it.
Quarterly or annual. No monthly. No pixel. No long-term contracts.