01
Which products retain margin after acquisition costs?
For beauty & cosmetics D2C
A hero product needs more than a sales chart.
For beauty brands growing hero SKUs, bundles and new launches: compare acquisition spend with delivered outcomes and the costs behind the sale.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
Are unresolved deliveries changing the launch picture?
03
What should the next product review focus on?
Read the margin behind the routine.
Product economics
From your catalogue to your cost picture.
Review each catalogue item with product costs, delivery outcomes and available ad-spend mapping. Keep the cost assumptions current as packs and prices change.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
Keep a launch connected to delivery.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
Follow unresolved orders and RTO concentration after the initial campaign report. Use the calling worklist to organize the next customer contact.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
The margin model does not automatically book hygiene-related destruction or damaged-stock write-offs.
Check the data connections →Beauty & cosmetics: questions before you start
No. Inventory reporting uses sell-through and stock coverage, not batch or expiry-date tracking. Keep expiry controls in your inventory system.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your beauty & cosmetics business with a week on your own data.