The profit blog
Read between the order and the outcome.
Practical notes on delivered ROAS, returns and margin for founders running COD-heavy Shopify brands.
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Profit intelligence
Delivered ROAS vs platform ROAS: follow the order past checkout
An attributed purchase and a delivered order answer different questions. Read both without confusing ad efficiency with profit.
Read article →COD profitabilityRTO is a margin problem, too
A returned COD parcel affects more than the logistics report. Connect its costs to products and campaigns so profitability includes the delivery outcome.
Read article →A useful note in your inbox.
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