01
Which products deserve the next campaign?
For fashion accessories D2C
Small details. A complete margin picture.
For accessory brands growing bags, wallets and finishing touches: connect catalogue demand to delivered revenue and the costs left behind.
Category workflow examples. Your own data determines the result.
Three questions worth bringing together.
02
Does delivered performance match the order story?
03
Which costs change the SKU margin most?
Look at the item behind the campaign.
Product economics
From your catalogue to your cost picture.
Compare product-level sales and cost inputs with available ad-spend mapping. Use the margin view to ask better questions about the next catalogue edit.
- Maintain product and shipping cost inputs.
- Check delivery coverage and catalogue mapping.
- Compare a consistent reporting period.
Margifi / Product ProfitSynthetic Demo Brand data
Read the order journey beyond dispatch.
Margifi / Delivery Follow-upSynthetic Demo Brand data
Delivery outcomes
The courier status and the team’s next step.
Check delivery and RTO outcomes after the campaign report lands. Keep customer follow-up organized with the NDR and out-for-delivery worklist.
Shipping and restock values are cost inputs. Unresolved delivery is kept distinct from confirmed outcomes.
Explore COD intelligence →Keep the boundaries visible.
What to keep alongside the report
Catalogue mapping and delivery coverage determine which comparisons are available. Missing joins should not be treated as zero.
Check the data connections →Fashion accessories: questions before you start
Only where the source data and mapping support the join. Attribution coverage varies; a missing join is not a confirmed zero.
Explore another category
Your products. Your orders. Your clearer picture.
Explore how Insights fits your fashion accessories business with a week on your own data.