Margifi Insights / Product Profit

Your bestseller. But is it your best earner?

Revenue puts a product at the top of the list. Product Profit helps you see what it leaves behind—after product costs, shipping, returns and allocated ad spend.

Get started with your brand Take a look inside ↓

7-day free trial · ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.

Margifi / Product ProfitDemo Brand
Margifi Product Profit — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data
  • Your costs, not assumed COGS
  • Delivery outcomes included
  • Missing costs stay visible

Meet Product Profit

Give margin a seat at the table.

Open the real Product Profit view. Compare products, follow the contribution ladder and see which rows need a closer look.

Margifi / Product ProfitDemo Brand
Play the walkthroughReal product · Synthetic Demo Brand data

01 / Your cost foundation

Better inputs. More useful answers.

Set product and variant costs in the COGS editor. See cost coverage and find products missing a cost before treating a margin figure as complete.

  • Maintain product costs and variant exceptions
  • Import or export costs with CSV
  • Find the missing costs behind incomplete coverage
Margifi / COGS editorDemo Brand
Margifi COGS editor — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data

02 / After the doorstep

A sale can come back. Its costs don’t disappear.

Read product performance alongside Returns & Delivery. A high-volume product can carry a different margin once shipping and return costs are included.

  • Compare delivered units and returned units
  • Read contribution after product and delivery costs
  • Review net after ads where allocated spend is available
See delivery follow-up
Margifi / Returns & DeliveryDemo Brand
Play the walkthroughReal product · Synthetic Demo Brand data

From connected data to a useful next step

Three steps to clearer decisions.

  1. 01

    Connect orders and delivery

    Bring Shopify and supported courier data into the same brand workspace.

  2. 02

    Add your real costs

    Enter COGS and check missing-cost coverage instead of assuming a catalogue margin.

  3. 03

    Compare contribution

    Review the products to scale, keep or investigate using their delivery-adjusted economics.

A few things worth knowing

Straight answers.

Before you connect your brand.

CM1 is contribution after product costs. CM2 also includes shipping and return costs. CM3 includes allocated ad spend where it is available. It helps separate product economics from the costs of delivery and acquisition.

One connected profit picture

Ad Performance

Put order ROAS beside delivery outcomes.

Delivery follow-up

Put undelivered orders in front of your team.

Explore Insights

See the whole profit picture in one place.

Made for Indian Shopify brands

Find the products that earn for your brand.

Share your details, then create your account. We can help you connect your store, ads and courier.

Get started with your brand

7-day free trial. ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.