Margifi Insights / Traffic

You paid for the visit. What happened next?

Bring Google Analytics sessions, Shopify buyers and delivery outcomes into one view. Understand conversion, cost per session and profit per session—with the data coverage made clear.

Get started with your brand Take a look inside ↓

7-day free trial · ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.

Margifi / TrafficDemo Brand
Margifi Traffic — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data
  • Visits from Google Analytics
  • Orders from Shopify
  • Profit on courier-confirmed days

Meet Traffic

From visits to a clearer picture.

Explore the real Traffic screen. Read acquisition volume beside buying activity and delivery-adjusted economics without treating every metric as the same thing.

Margifi / TrafficDemo Brand
Margifi Traffic — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data

01 / Coverage, not guesswork

Know where traffic comes from. And where the trail ends.

Inspect the signals attached to your orders. Attribution coverage and unmatched orders stay visible, so a tidy chart does not imply that every purchase can be traced to an ad.

  • Review available matching methods
  • Keep unmatched orders separate
  • Distinguish sessions by channel from profit attribution
Margifi / AttributionDemo Brand
Margifi Attribution — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data

02 / Better links going forward

Fix the tags. Improve the next read.

Use the UTM Builder to create consistent campaign links and save them for reuse. Better tagging gives future orders a clearer source; it does not invent a missing history.

  • Build links with consistent source and campaign tags
  • Save reusable links in your UTM bank
  • Investigate incomplete or unreplaced tags
Put attribution in the context of Ad Performance
Margifi / UTM BuilderDemo Brand
Margifi UTM Builder — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data

From connected data to a useful next step

Three steps to clearer decisions.

  1. 01

    Connect your sources

    Connect GA4 for sessions and Shopify for orders. Search Console adds an organic-search view.

  2. 02

    Check the coverage

    See which days have courier-confirmed outcomes and which orders carry usable source signals.

  3. 03

    Investigate what changed

    Compare volume, conversion and costs. Use the coverage to judge how much a number can tell you.

A few things worth knowing

Straight answers.

Before you connect your brand.

Delivered profit divided by sessions from the same courier-confirmed days. The coverage is shown so you can see how much of the selected period is represented.

One connected profit picture

Ad Performance

Put order ROAS beside delivery outcomes.

Product Profit

Find what your bestsellers actually keep.

Daily Report

Bring your numbers into your daily rhythm.

Made for Indian Shopify brands

Understand the traffic behind your brand.

Share your details, then create your account. We can help you connect your store, ads and courier.

Get started with your brand

7-day free trial. ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.