Margifi Insights / Ad Performance

Good at getting orders. Good at getting delivered?

Bring Meta spend, Shopify orders and courier outcomes into the same conversation. See the gap between the ROAS that books a sale and the ROAS that survives delivery.

Get started with your brand Take a look inside ↓

7-day free trial · ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.

Margifi / Ad PerformanceDemo Brand
Margifi Ad Performance — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data
  • Order and delivered ROAS, together
  • Campaign → ad set → ad
  • Attribution gaps stay visible

Meet Ad Performance

Look past the checkout conversion.

Explore the real Ad Performance screen. Follow the spend, compare outcomes and see where the data is strong enough to support a decision.

Margifi / Ad PerformanceDemo Brand
Play the walkthroughReal product · Synthetic Demo Brand data

01 / The delivery gap

An order is the start. Not the finish.

A booked sale can be cancelled, stay in transit or return to origin. Put order and delivered ROAS side by side so a strong checkout number does not hide a weak delivery outcome.

  • Delivered revenue comes from confirmed deliveries
  • Pending orders are not treated as delivered
  • Read spend and delivery outcomes together
Explore delivery follow-up
Margifi / Returns & DeliveryDemo Brand
Play the walkthroughReal product · Synthetic Demo Brand data

02 / Attribution you can inspect

Know what can be traced. And what can’t.

Campaign-level delivery metrics depend on the signals your orders carry. Margifi makes attribution coverage visible and keeps unmatched orders separate, so you can see when the honest answer is brand-wide.

  • Inspect coverage and matching methods
  • Keep the unattributed bucket in view
  • Use the UTM Builder to improve future tagging
Explore Traffic and attribution
Margifi / AttributionDemo Brand
Margifi Attribution — actual product with synthetic Demo Brand data
Open full desktop view ↗Real product · Synthetic Demo Brand data

From connected data to a useful next step

Three steps to clearer decisions.

  1. 01

    Connect your stack

    Bring in Shopify orders, your ad account and a supported courier connection.

  2. 02

    Check the delivery basis

    Review confirmed outcomes and attribution coverage before interpreting a campaign.

  3. 03

    Choose the next move

    Investigate what to scale, fix or stop. You stay in control of the ad account.

A few things worth knowing

Straight answers.

Before you connect your brand.

Order ROAS measures booked revenue against ad spend. Delivered ROAS measures courier-confirmed delivered revenue against spend. An order that returns to origin does not contribute delivered revenue.

One connected profit picture

Product Profit

Find what your bestsellers actually keep.

Traffic

Connect visits, buyers and delivery outcomes.

Explore Insights

See the whole profit picture in one place.

Made for Indian Shopify brands

See the ROAS that matters to your brand.

Share your details, then create your account. We can help you connect your store, ads and courier.

Get started with your brand

7-day free trial. ₹2,999/month after trial, GST included.
AutoPay authorization required during setup.